Igor Kovalev's profile

Make clean package design




The set consists of one handle and 4 replacement bristles, enough for a year of use, when replacing the bristles every 3 months (following the recommendations of dentists). Why is plastic packaging used? A short excerpt from a study that was referred to when sorting out the issue: “Paper bags decompose faster than plastic ones, but they require wood to produce, and the process uses 17 times more water, five times more energy and 1.8 times more fossil fuel. At the same time, paper bags are less often reused, often torn and dirty. The manufacturer decided that it would be more rational to make a packaging case so that, for example, when you travel somewhere, you take your brush with you, and not use disposable ones in hotels. In this scenario, the benefits of plastic packaging are much greater, as it further reduces excess consumption, and therefore unnecessary emissions. The bristles themselves are made in Germany and use 100% recyclable plastic. Now the brush is available in two colors, interesting collaborations and color schemes are planned.



Make clean package design
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Make clean package design

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